Brand RoadworthyTM
A fast, evidence-based health check for your brand, marketing and communications.
Brand RoadworthyTM
A fast, evidence-based health check for your brand, marketing and communications.
Is your brand moving you forward?
You put real time and money into your brand, marketing and communications. But it's hard to know whether that effort is paying off.
Your message might be clear inside the building but landing differently with the people who matter most. Your teams might be working hard, but pulling in different directions. Or your brand may not have kept pace with where your organisation is heading. From the inside, it's hard to see the whole picture.
Brand Roadworthy™ gives you an independent check of your brand's health, so you can stop guessing and put your energy where it counts.
A clear health check for the brand you have today.
Brand Roadworthy™ combines AI-powered analysis with senior strategic expertise to assess how well your brand is working across the areas that matter.
It looks at what is happening inside your organisation and how your brand is showing up externally, giving you evidence of what is strong, what is creating friction and what needs attention.
In 10 business days*, you get a clear scorecard, an executive-level view and a prioritised action plan.
Built for the boardroom and the marketing team.
- A Brand Health Scorecard: A clear measure of brand health across 12 evidence-based drivers and four areas of influence.
- An executive-ready report: A concise view of what is working, what is weak and where brand health may be creating risk.
- A Fix-It-First Action Plan: Prioritised actions across 30, 60 and 90 days, plus longer-term priorities.
- AI + human analysis: AI helps process information at speed. Senior strategists bring interpretation, context and judgement.
- An independent perspective: An external view that helps you see beyond internal assumptions, legacy thinking and isolated performance data.
- A fast path to action: The full diagnostic is designed to be completed in 10 business days*, without a year-long audit process.
*10 business day turnaround post data and questionnaire submission.
HOW BRAND ROADWORTHY WORKS
From evidence to action in 10 business days.
01 Gather the evidence:
You complete a quick and simple questionnaire and provide us with all the relevant information you have on hand under an NDA.
02 Analyse what is really happening:
We look at your organisation, strategic direction, marketing, communications and the way your brand is showing up. AI helps process the volume of information and identify patterns, while senior strategists apply the judgement and context that technology cannot.
04 Know what to do next:
You receive a clear Brand Health Scorecard, Executive and Leadership Report and Fix-It-First Action Plan.
03 Find the friction:
We identify strengths, gaps and risks that may be limiting engagement, clarity, credibility or growth.
*10 business day turnaround post data and questionnaire submission.
HOW BRAND ROADWORTHY WORKS
From evidence to action in 10 business days*.
01 Gather the evidence:
You complete a quick and simple questionnaire and provide us with all the relevant information you have on hand under an NDA.
02 Analyse what is really happening:
We look at your organisation, strategic direction, marketing, communications and the way your brand is showing up. AI helps process the volume of information and identify patterns, while senior strategists apply the judgement and context that technology cannot.
04 Know what to do next:
You receive a clear Brand Health Scorecard, Executive and Leadership Report and Fix-It-First Action Plan.
03 Find the friction:
We identify strengths, gaps and risks that may be limiting engagement, clarity, credibility or growth.
*10 business day turnaround post data and questionnaire submission.
You do not need another opinion about your brand. You need evidence.
Brand Roadworthy™ gives you an external view of what is working, what is getting in the way and where your attention will make the biggest difference.
The Brand Roadworthy™ assesses four areas that tell you how fit your brand really is.
01
Internal Alignment
Are your organisation, people and brand telling the same story?
02
Competitive Strength
Do you have a clear position and a credible reason to lead?
02
Competitive Strength
Do you have a clear position and a credible reason to lead?
03
Market Perception
Is your message actually landing with the people who matter?
04
Market Salience
Does your brand have the strength and recognition to support what comes next?
Together, these four areas provide a clearer picture of your brand's strength, stability and readiness for the road ahead.
Give leadership and Boards a clearer view of brand health.
Brand is not just a marketing issue. It affects how clearly an organisation is understood, how much confidence it creates and how effectively it can pursue its strategic priorities.
Brand Roadworthy™ gives leaders and Boards an independent view of brand performance and risk. Use it to:
- Validate brand and marketing investment decisions
- Prioritise projects and resources
- Align leadership around brand performance
- Identify risks that may be holding the organisation back
- Build evidence for resource allocation
- Track progress over time
Not another brand audit that leaves you with more questions.
Brand Roadworthy™ is designed to give leadership teams useful evidence, quickly.
We bring together your organisational information, market evidence and brand data. AI helps us process and identify patterns across the information. Senior strategists then interpret the findings and turn them into clear priorities.
The result is a more objective view of your brand, without the lengthy process or large report that often comes with a traditional brand audit.
It is designed for organisations that need to make decisions, not just understand their brand.
Brand RoadworthyTM in action
Brand Roadworthy is a terrific example of how to use AI with human-in-the-loop systems, combining the best of artificial and real intelligence. This makes a brand audit accessible to any organisation, particularly not-for-profits and social enterprises. A wonderful initiative!
Tracey Spicer,
AM Walkley Award–winning journalist, AI commentator and author of Man-Made
We participated in the pilot testing phase of Brand Roadworthy…The product was accessible, actionable, and included a mix of things we knew and things we didn't. An objective external perspective on our brand was really valuable.
Liz Armitage,
Head of Communications, Social Enterprise Australia
Benefolk has provided innovative leadership in the NFP sector by developing a human-AI hybrid approach helping organisations understand the strength of their brand.
John Hallam,
CEO, Western Sydney Community Legal Centre
For businesses that are just starting their brand strategy, or considering a full overhaul, this report is a really good starting point. It provides a comprehensive, structured way to get the data you need before making any major brand decisions.
Sarah-Anne Munro,
Director Brand and Marketing, Alchemy Construct
Brand Roadworthy™ gave us a structured, evidence-based view before making brand decisions. It clarified what we needed to act on - and what could wait.
Sarah-Anne Munro,
Director Brand and Marketing, Alchemy Construct
