Rob Flude
Digital Commerce Strategist
Rob’s diligence, creativity, calmness under pressure and desire to work cross-functionally set him apart from other digital professionals.
Glen Towers,
Former GM of Commercial, Basketball Australia
Having worked in Digital Transformation, Technology and Sales roles for and with some of the world’s leading sporting, financial, retail and e-commerce institutions, Rob brings a wealth of digital and commercial experience to the not-for-profit and small to medium enterprise sector, and particularly in the Online Learning space.
Rob has had a varied career, including co-founding an athlete wellbeing platform, being a sports editor working at the London Olympics, running a TV broadcast for a national sports league, and as a podcast producer.
He has a keen sense of curiosity about consumer behaviour and business processes and how to improve continuously, and wants to see a world where strategy documents come out of the drawer and get implemented properly.
Capabilities
Information Technology
- strategic technology roadmap development
- technology audit / searches / project management
- architecture, vendor, policy, and cost management review
Transformation and Change
- technology, systems and processes review / strategy
Brand, marketing and communications
- digital strategy
- CRM review / selection / management
- online course creation
Clients
Basketball Australia
Just SDA Management
Chief Maker
WA Disabled Sports Association
Patient Voice Initiative
Qualifications and recognition
Member of AFI (Australian Football International) Africa Commission
SES Volunteer - Crew Member Supervised award
Rob is a top expert in digital. Every question I have he always has a clear answer that explains this complex world in simple terms.
Greg Layton,
Founder, Chief Maker and The Council of Chiefs
I was impressed by the ease at which Rob struck up conversations with a roomful of people he didn't know. He asks interesting questions and seems genuinely curious about the answers.
Clyde Rathbone,
former Wallaby rugby player, Rugby Australia
